A few weeks ago I sent out a short survey to learn more about what you think of Eftilo and how I could improve things. The answers were thoughtful, honest, and very insightful. I’m incredibly grateful to everyone who took the time to reply.

This post is my attempt to share what I’ve learned from your feedback, where I think Eftilo is doing well, and what I want to do better moving forward.

Let’s dig in.

You like my plugins.

There were no complains about sound quality or unnecessary features. That’s a huge relief and a good starting point. It might sound like a low bar, but it’s definitely not, especially for a solo project where second guessing comes easy.

That said, some of you found some features confusing at first. That’s fair. I tend to give my plugins a twist, a unique and maybe not-so-obvious feature to help them stand out in today’s crowded market. That’s intentional. I want them to be approachable, but also to reward those who dig deeper and make them their own.

Still, if it’s not clear what a plugin does, or why it matters, that’s on me. And that brings me to the next point.

I haven’t been great at showing what makes Eftilo plugins special.

Nothing new here if you’ve been following the blog, but the survey confirmed the hunch.

A bunch of you said you’d be more interested in buying something if it had a unique or standout feature. The thing is: I believe each plugin does have something like that. But if that hasn’t come across, that’s my fault. I need to do a better job of explaining what’s behind each idea, how it works, and what kind of sound or workflow it unlocks.

About the price.

Unsurprisingly, the price came up. Some of you said that a time limited offer might make you more likely to buy. I get it, sales are the norm and we’ve all been trained to expect them.

To be honest: I don’t love sales. It’s not because I don’t want to make things more accessible, but because I don’t like the weird psychology behind them. The false urgency, the “buy now or miss out” pressure… it’s just not how I want to treat the people who support my work.

I know that Eftilo is still a new name, and asking 60€ for a plugin when no one knows who I am is a big ask. I’ve worked on well known plugins before, and what I do for Eftilo is the most careful, focused and uncompromising work I’ve ever done. I have no deadlines, no targets and I can take all the time I want to obsess over what I think matters the most.

So instead of chasing quick sales or trying to win over strangers with discounts, I’d rather build trust over time and respect the people who’ve supported me from the beginning.

Of course nothing is perfect, but I’m always improving what’s out, not just building what’s next.

For now, I’d rather stick to a consistent price and work on showing better why these plugins are worth it. Not by yelling louder, just by being clearer. It might not be the fastest or most profitable strategy, but it feels like the right one.

That’s all for now. Thanks again for helping me reflect on all this.

Ciao!

    ~Jacopo